Which part of the project does everyone seems equally excited about? What images or colors seem to resonate strongly with this campaign’s projects and aspirations? Keep these notes handy as you begin the outline for your case statement. A good case for support (or case statement) will help you clarify and define your initial goals to inspire potential major gift donors.
My Board View
- Their case for support is also quite long at 32 pages – but notice the design includes a lot of full page images and white space to make for easy reading.
- If you’ve done it right, everyone should be familiar with your case for support at the end.
- The world is changing quickly—and our resources help you stay on top of it all.
- While you may hear this term used to describe buttons and other small snippets of text on websites, your call to action in a case for support will provide enough details to encourage a donor to act.
Already know you want hands-on guidance to develop your case for support? Request your free strategy session today to chat with a fundraising expert. Proofread sections before they are added to the larger document and once your sample case for support is ready. Make sure team members who haven’t worked on the document read it to check for errors.
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A tool that could align communication across an organization? The first time Brianna and I met for lunch, she lit up talking about the case statement. She could hardly contain her excitement as she explained the power of this one document. Next you’ll need to answer some of the bigger questions about the campaign. This will help you form the basis of the text for the case statement. Make sure you get input from a variety of sources within your station so you have the most complete picture as you begin.
Are You Ready to Talk?
These details are only part of the way to address donor concerns. Other information you can provide like how many students graduate each year and what their prospects are for the future, thanks to your organization. By addressing both the now and future for these students, you flesh out the need for your organization. Communicate the pressing need and set a firm timeline for the campaign. When donors understand why this project is urgent, they will be more motivated to support it generously. Your case statement provides a “depot” that you can pull from for campaign materials like newsletters, brochures, grant requests, and video scripts.
Your Plan
Consider using visual aids, such as infographics or charts, to illustrate the expected impact. Show the before-and-after scenario to help donors visualize the transformation their support will bring about. There are several fundamentals that go into a compelling case statement but there are no hard and fast rules as to the order these elements should appear.
- In fact, most of the largest gifts for a campaign are raised with simple drafts of the case for support.
- Salespeople can spend hours, even days, perfecting their elevator pitch before making a sale.
- At just 7 pages, Waterwise covers all major sections without expecting donors to invest a lot of time understanding their work, making it an ideal document to share at a first meeting.
- If you’re like most peoplhe, you probably think your case is essentially a glossy brochure.
Think of it as the blueprint for all your fundraising messaging—it guides your communications and ensures consistency across different platforms and audiences. In fact, some people believe that all you need for a campaign is a glossy brochure. If you’d like to see a sample communication plan, check out the material in the Capital Campaign Pro toolkit. In the Pre-Campaign phase, you will involve a small group of insiders and you will work with preliminary project plans, usually in draft form.
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The world is changing quickly—and our resources help you stay on top of it all. Sign up to get new insights, success stories, and more, sent right to your inbox. Tell the reader exactly what you need them to do, when, and how. Provide contact and “how to donate” information either at the start case statement for your nonprofit organization capital campaign or end of the document, or both.
The case statement (or case for support) is used by a nonprofit as a basis for all communication and solicitations with donors. One of the most visible work products of a capital campaign is the campaign case statement. It is a chance to demonstrate why your station is in a unique position to do amazing things. The most fabulous case statements are concise, urgent, and inspiring. Here’s how our simple, five-phase process helps nonprofit teams plan campaigns with confidence so they can build momentum that lasts. The primary purpose of the brochure is to provide support and reassurance for the many volunteers who will solicit gifts for the campaign during the public phase.
The audiences will grow, the messages will change and the vehicles you use to communicate will take different forms. If you’re like most peoplhe, you probably think your case is essentially a glossy brochure. You may fervently hope that you can create a brochure so good that you can just send it to donors and they’ll be moved to write you a big check. At just 7 pages, Waterwise covers all major sections without expecting donors to invest a lot of time understanding their work, making it an ideal document to share at a first meeting. A case for support is one of the most important documents you will create for your nonprofit. It explains what your nonprofit does, why it’s important and, most importantly, why people should support you.
Remember to keep the case persuasive and focused toward prospective donors in a manner that makes a compelling case for their support. A strong case for support is essential when raising money for a capital campaign. This document forms the basis for all of the marketing materials you will develop in the fundraising process.
Do you have specialized skills or a new way to address the problem? When developing your case statement, be sure to focus on this section to help your organization stand out to the donor. Your case for support must be clear, easy to understand, and include pertinent visuals to support the text. Use this document to create tailored communications for different audiences, using prospect research software to pitch these right and maximize the success of your campaign. A case for support can be written in the first or third person, although writing in the third person gives it a more objective tone. Many nonprofits err in focusing too much of their case on emotion.
And to us, that signifies a thorough and effective case statement. Clearly outline the consequences of not addressing the issue promptly. Use data and evidence to support your claims, and show how the problem will worsen if left unattended. By gathering feedback, you can assess whether your message is clear, compelling, and emotionally engaging.
Validation helps identify areas for improvement and ensures that your case for support aligns with the values and interests of those you are trying to reach. This process not only strengthens your narrative but also builds confidence among your supporters that your mission is worth investing in. Validating your case for support is an essential step in maximizing its impact and ensuring it drives meaningful engagement and donations. Also known as a case statement, a case for support for a capital campaign is a clear and compelling set of ideas that literally make the case for why donors should give to your capital campaign.